Dakota D. Jernigan-Ford Logo
Founder & Executive Lead

Dakota D. Jernigan-Ford

CEO & Business Intelligence Manager

Specializing in enterprise data engineering, revenue forecasting, Salesforce architecture, and AI digital transformation. Building scalable data systems that drive measurable growth.

Company Mission & Executive Overview
Better Data. Better Decisions.

At Something Unseen LLC, our core mission is simple yet transformative: to unlock hidden insights within complex data ecosystems and convert them into actionable, revenue-generating decisions.

Led by Dakota D. Jernigan-Ford, a Business Intelligence Manager and AI Transformation Specialist with over a decade of industry experience, we bridge the gap between technical data architecture and executive growth strategy. Having forecasted and delivered over $70 million in revenue across enterprise sales environments, Dakota brings deep domain expertise in database administration, cloud migrations, Salesforce engineering, and predictive lead generation.

Whether migrating legacy infrastructure to modern cloud architectures, creating automated inbound-to-appointment revenue pipelines, or implementing MIT-certified AI frameworks for digital transformation, we help organizations make better decisions powered by reliable data.

Key Achievements & Impact

$70M+
Revenue Forecasted & Achieved
Forecasted and generated over $30M (2021–2022) and $40M+ (2023–2024) in measurable top-line growth.
5x
Enterprise Migrations
Led 5 major SQL database and Sales CRM migrations seamlessly without operational disruption.
Automated
Lead-to-Appointment Engine
Built automated inbound lead pipelines directly scheduling revenue-generating appointments for sales teams.
100+
Sales Professionals Empowered
Delivered data-mining strategies and targeted leads empowering over 100 sales professionals nationwide.
Certifications & Credentials
  • Salesforce Certified Agentforce Specialist
  • MIT Certification in AI for Digital Transformation
  • Microsoft AI Fundamentals
  • Linux Foundation Ethics in AI
  • Linux Foundation OpenAPI
  • CompTIA A+
  • ZoomInfo Certified Admin
  • HubSpot CRM Certified Admin
Core Competencies
Business Intelligence & Analytics
Salesforce (Admin & Developer)
SQL Database Administration
Power BI & Google Data Studio
Azure Cloud Migration
Data Mining & Visualization
Mulesoft / Integration Pipelines
HubSpot & ZoomInfo Admin
Project & Revenue Management
AI Transformation & Automation
Professional Experience

Business Intelligence Manager & Founder

Present

Something Unseen LLC

Providing strategic data architecture, revenue automation, and business intelligence consulting for growing enterprises.

Business Intelligence Manager

June 2024 – Present

Novatech Inc.

Salesforce Admin/Developer & SQL Administrator. Directing platform integrations (QuoteIQ, Mulesoft, EAutomate) and Azure cloud migrations.

Business Development & Research Manager

March 2020 – June 2024

Novatech Inc.

Led territory, forecasting, and pipeline analytics utilizing Power BI, Google Data Studio, Salesforce, and HubSpot.

Business Intelligence Manager / DBA

October 2015 – March 2020

GDP Technologies (Xerox)

Managed SQL database, CRM administration, KPI reporting, and prospecting lead generation.

Education

B.S. Computer Science

Clayton State University

Morrow, GA (2011 – 2013)

B.S. Computer Science Studies

Berry College

Rome, GA (2009 – 2010)

Ready to optimize your business intelligence & revenue engines?

Schedule a consultation directly with Dakota to discuss data architecture, cloud integrations, or custom business intelligence solutions.

Schedule an Appointment